Looking to start or develop your career assisting marketing or product managers in small to medium sized organisations? This practical course is taught by qualified academics who have had practical marketing experience.
This course will provide you with an in-depth understanding of marketing across a wide range of industry sectors. You will learn about the role of marketing in a dynamic business environment and understand the concepts and strategies employed by successful marketers.
You will learn how to create marketing strategies, write marketing plans, manage the marketing process, undertake direct and international marketing and build online customer loyalty.
You may choose from a range of electives such as developing workplace policy and procedure for sustainability, managing projects, budgets and financial plans or customer service or recruitment.
This course is specifically designed for people who are looking to gain an entry-level position in the field of marketing. It is also suitable for individuals who already work in this area and are seeking to formalise their experience for career development and advancement purposes. For students looking to study at university, this course is an excellent pathway and provides a smooth transition to tertiary education.
After successful completion of this course you may choose to further your study with the Advanced Diploma of Management or the Bachelor of Commerce (Applied).
Box Hill Institute has a Credit Transfer Agreement with Australian Catholic University (ACU) to grant you 80 credit points in their Bachelor of Marketing.
Contact Business Programs Administration for further details.
Ideally you will have successfully completed Year 12, or qualify as mature age. Workplace experience in management and/or marketing would be an advantage.
Direct entry. Beginning and mid year intake.
This course is subject to Government subsidy for eligible students. Complete the eligibility survey now to see if you will receive government assistance for this course. If you are not eligible for government subsidy, the full fee will apply.
Advanced Standing is approved recognition of prior learning that is displayed as an Exemption (EX) on the student’s academic record. Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.
This unit describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
This unit describes the performance outcomes, skills and knowledge required to determine the optimum marketing mix for a business through analysis of inter related marketing components. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.