Certificate IV in Marketing
 

Traineeship
National Code
: 
BSB41307
Short Course Guide
CRICOS Code:  
Centre:
Off Campus
Location:
Your home, Workplace, Off Campus
Study Area: Marketing;
Study Area Sub Category:  
Career Card:
Marketing Officer
Jump to:
Units of Competency

What does this course involve?

If you want a career in marketing, this course will give you the skills to work as a marketing assistant, marketing clerk or market research assistant.
You will learn the core principles of marketing philosophy and the basics of business.
You will develop the essential skills and techniques employed by marketing practitioners in today's competitive environment, including promoting products and services, profiling the market, analysing consumer behaviour. You will also learn about market research, building client relationships and establishing a marketing mix.
Note: it is recommended that you are employed within a workplace environment that supports your learning.

What employment opportunities will I have?

This course leads to work as a marketing coordinator, marketing officer, market research assistant or a customer service officer.

As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on 1300 BOX HILL (1300 269 445).

Accreditation

This course is government accredited and has national recognition

What further study options will I have?

You may be able to apply for similar courses at a more advanced level at other Institutions or universities and possible receive credit for studies undertaken.

Can I apply?

You must have successfully completed VCE (Year 12) or its equivalent, or qualify as a mature age applicant.
It is also recommended that you are employed withing a workplace environment that supports your learning.

How do I apply?

Direct entry – rolling enrolments

If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

How will I be selected for this course?

Assessment of application

Length of course

The time taken to complete this course will vary depending on the individual input.

Where will I study?

Your home, Workplace, Off Campus

What costs and other fees should I expect?

For this course, there are two fee structures. Visit the Government Subsidised Place Eligibility page to see if you are eligible for a Government subsidised place.

Government Subsidised Fees

  1. Tuition Fee - $2.17 per hour *
  2. Concession Tuition Fee - $187.50
  3. Service and Amenities Fee - $65.00 or 90.00
  4. Material Fees - contact the Institute

*Annual indicative tuition fee for full-time commencing students, and maximum for continuing students		Fee For Service Fees

Contact the Institute

If you are an employer seeking training for groups of employees, contact the Institute for a customised package.

How will I be assessed?

  • Written assessment

Will my previous experience or study count?

Advanced Standing is approved recognition of prior learning that is displayed as an Exemption (EX) on the student’s academic record. Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.

 
Units of Competency

Core
BSBMKG401B
Profile The Market
60.00 hr
This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
BSBMKG402B
Analyse Consumer Behaviour For Specific Markets
60.00 hr
This unit addresses the analysis of consumer behaviour to enable marketing to be targeted to specific markets and specific needs.
BSBMKG408B
Conduct Market Research
60.00 hr
This unit addresses covers the conduct of market research by non-specialist market research personnel who nonetheless have data and information gathering and analysis as a major part of their role and who may work in areas such as marketing, communications, strategic planning and organisational development.
BSBCMM401A
Make a Presentation
30.00 hr

This unit addresses the performance outcomes, skills and knowledge required to prepare, eliver and review a presentation to a target audience.

Electives
BSBCUS402A
Address Customer Needs
50.00 hr

This unit addresses the outcomes required to manage the ongoing relationship with a customer, which includes assisting the customer to articulate their needs, meeting the customer’s needs and managing networks to ensure customer’s needs are addressed.

BSBCUS403A
Implement Customer Service Standards
30.00 hr
This unit addresses the performance outcomes, skills and knowledge required to contribute to quality customer service standards, and to support personnel to implement customer service standards and systems within the organisation.
BSBMKG414A
Undertake Marketing Activities
50.00 hr
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
BSBMKG413A
Promote Products And Services
40.00 hr
This unit applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.
BSBOHS407A
Monitor a Safe Workplace
50.00 hr

This unit describes the performance outcomes, skills and knowledge required to implement and monitor the organisation's occupational health and safety (OHS) policies, procedures and programs in the relevant work area to meet legislative requirements.

BSBRES401A
Analyse And Present Research Information
40.00 hr

This unit describes the performance outcomes, skills and knowledge required to gather, organise and present workplace information using available systems. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

All fees quoted are annual indicative fees and are correct at the time of publishing. The Victorian state government recently announced a series of government funding and fee policy changes for TAFEs. As a result, the advertised tuition fee rates are subject to change, for students commencing their course from 1 July 2012. In subsequent calendar years, fees may be subject to a small increase in line with annual Institute fee pricing reviews. The student tuition fee is indicative only and subject to change given individual circumstances at enrolment. Additional fees may apply such as student services and amenities fees. This qualification may have prerequisites, co-requisite or bridging units from lower or higher level qualifications. An offer of a place is always subject to places being available. The Institute reserves the right to close applications when the course is full. Where minimum course numbers are not met, the course may be cancelled at short notice. In such instances and only when possible, an alternative option may be suggested for accredited courses. For further clarification please seek advice from the Institute.

Course Enquiries

Local Students
1300 BOX HILL (1300 269 445)

International Students
+61 3 9286 9425

Please click here to see the list of courses offered to International students