Diploma of Marketing 
 

 
Traineeship
National Code
: 
BSB51207 
Short Course Guide
CRICOS Code: 069186D 
Centre:
Business Programs
Location:
Elgar Campus
Study Area: Marketing; 
Study Area Sub Category:  
Career Card:
Marketing Officer 
Jump to:
Units of Competency

What does this course involve?

Are you looking to develop your career in marketing or product management in small to medium-sized organisations? This course provides you with an understanding of marketing across a range of industries.

You will develop your understanding of marketing strategies, writing marketing plans and managing marketing processes. You will undertake direct and international marketing. This study option is suited to school leavers and those who are not currently engaged in a marketing field, but would like to pursue this as a further career option.

This program is nationally accredited and provides a pathway to higher qualifications.

What employment opportunities will I have?

This course may provide you with employment opportunities as a marketing team leader, marketing team leader, sales officer and product manager.

As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on 1300 BOX HILL (1300 269 445).

Accreditation

This course is government accredited and has national recognition

What further study options will I have?

After successful completion you will have many options for further study, which could include the Advanced Diploma of Marketing or Advanced Diploma of Management.

Can I apply?

You must have at least one of the following:

  • successfully completed Year 12
  • successfully completed Certificate IV in Marketing
  • be mature age with work experience demonstrating an underpinning knowledge in the field of marketing.

How do I apply?

VTAC and direct entry.

All direct and VTAC applicants will be assessed individually and advised on a study plan to meet their goals.

A Year 12 applicant with no relevant experience will be eligible to study at Certificate IV level for six months, progress to a Diploma for six months and complete an Advanced Diploma in a further six months.

If you have relevant experience or another qualification you may be advised you can enroll directly into a Diploma or Advanced Diploma.

All applicants through VTAC will receive priority processing for beginning of year offers. You must use the Victorian Tertiary Admissions Centre (VTAC) process. Details of the VTAC application process are at www.vtac.edu.au and in the VTAC Guide, which is available from leading newsagents and libraries. If the Institute still has vacancies after the VTAC places have been offered, direct applicants will be processed.

If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

How will I be selected for this course?

  • Individual interview
  • Assessment of application

Length of course

Full time – 6 months

Where will I study?

Elgar Campus

What costs and other fees should I expect?

For this course, there are two fee structures. Visit the Government Subsidised Place Eligibility page to see if you are eligible for a Government subsidised place.

Government Subsidised Fees

  1. Tuition Fee - $4.33 per hour (max $2,500.00)
  2. Service and Amenities Fee - $65.00 or 90.00
  3. Material Fees - contact the Institute

For a breakdown of unit prices, view the 2012 Fee Schedule.

You may be eligible for VET FEE-HELP (an Australian Government loan scheme).

Fee For Service Fees

Fee for Service - this course will cost $4,286.00 if you aren't eligible for government subsidised training.

If you are an employer seeking training for groups of employees, contact the Institute for a customised package.

How will I be assessed?

  • Oral presentation
  • Written assessment
  • Project work

Will my previous experience or study count?

Advanced Standing is approved recognition of prior learning that is displayed as an Exemption (EX) on the student’s academic record. Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.

 
Units of Competency

BSBCUS501B
Manage Quality Customer Service
40.00 hr

This unit describes the performance outcomes, skills and knowledge required to manage customer service quality in a range of service industry workplaces. It requires the ability to develop and monitor management strategies to enhance and oversee the delivery of quality customer service.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

BSBFIM501A
Manage Budgets And Financial Plans
70.00 hr

This unit describes the performance outcomes, skills and knowledge required to undertake financial management within a work team in an organisation. This includes planning and implementing financial management approaches, supporting team members whose role involves aspects of financial operations, monitoring and controlling finances, and reviewing and evaluating effectiveness of financial management processes in line with the financial objectives of the work team and the organisation.

BSBMKG501B
Identify And Evaluate Marketing Opportunities
70.00 hr
This unit describes the performance outcomes, skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of possible markets and assessing the viability of changes to operations. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
BSBMKG502B
Establish And Adjust The Marketing Mix
60.00 hr

This unit describes the performance outcomes, skills and knowledge required to determine the optimum marketing mix for a business through analysis of inter related marketing components. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

BSBMKG507A
Interpret Market Trends And Developments
50.00 hr
This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.
BSBMKG510A
Plan Electronic Marketing Communications
20.00 hr

This unit describes the performance outcomes, skills and knowledgerequired to research, prepare and evaluate an organisationale-marketing plan that integrates electronic communications and websitemarketing in support of marketing objectives.

No licensing, legislative, regulatory or certification requirements applyto this unit at the time of endorsement.

BSBMKG514A
Implement And Monitor Marketing Activities
50.00 hr

This unit describes the performance outcomes, skills and knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

BSBMKG515A
Conduct a Marketing Audit
40.00 hr
This unit describes the performance outcomes, skills and knowledge required to prepare for, conduct and report on a marketing audit in accordance with an organisation's marketing plan. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
BSBPMG510A
Manage Projects
60.00 hr

This unit describes the performance outcomes, skills and knowledge required to manage a straightforward project or a section of a larger project. This unit addresses the management of projects including the development of a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learnt for application to future projects. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

All fees quoted are indicative fees and are correct at the time of publishing. In subsequent calendar years, fees may be subject to a small increase in line with annual Institute fee pricing reviews. This qualification may have prerequisites, co-requisite or bridging units from lower or higher level qualifications. An offer of a place is always subject to places being available. The Institute reserves the right to close applications when the course is full. Where minimum course numbers are not met, the course may be cancelled at short notice. In such instances and only when possible, an alternative option may be suggested for accredited courses. For further clarification please seek advice from the Institute.

Course Enquiries

Local Students
1300 BOX HILL (1300 269 445)

International Students
+61 3 9286 9425

Please click here to see the list of courses offered to International students