Advanced Diploma of Marketing

 
 

Traineeship option available
National Code
: 
BSB60507 
CRICOS Code: 069188B 
Centre:
Business Programs
Location:

Elgar Campus,

Study Area: Marketing and Public Relations 
Study Area Sub Category:  
Jump to:
Units of Competency

Duration

6 months for students who have a Diploma of Marketing or equivalent, or relevant industry experience.

2 years for Year 12 graduates, (which will include the study of Certificate III in Business, Certificate IV in Marketing and Diploma of Marketing).

Intake dates

January.
July intake for students who currently hold a suitable Diploma qualification.

What does this course involve?

This is the final stage (6 months) of a 2 year full time course from year 12 entry. You will have completed the Diploma of Marketing prior to enrolling, or have vocational experience working in a Marketing environment, but without any formal qualifications.

Develop the skills and knowledge needed for senior marketing roles with this course. You will gain a thorough understanding of marketing principles and learn to exercise leadership and strategic direction. Learn how to manage marketing processes and market research activities. You will also develop marketing plans and create organisational marketing objectives.

Entrance requirements

  • Diploma of Marketing or equivalent
  • Relevant employment experience in industry will be considered.

    • English Language Proficiency

  • A minimum IELTS overall score of 5.5 (Academic).
  • A minimum TOEFL score of 530 for paper examination; 179 for computer based and 71 for Internet based.

    • Special admission requirements

    None

    Cost

    $AUD5,250 per 6 months full time, plus amenities and materials fees.

    What employment opportunities will I have?

    This course may provide you with employment opportunities as a marketing coordinator, sales coordinator or public relations coordinator.

    What further study options will I have?

    You will be able to apply for the Associate Degree at Box Hill Institute or other courses at a more advanced level at other institutions and possibly receive credit for studies already undertaken.

    Accreditation

    Nationally Recognised

    Where will I study?

    Elgar Campus,

    All fees shown are in Australian dollars and do not include living or accommodation expenses. All fees quoted are indicative and are correct at the time of publishing. In subsequent calendar years, fees may be subject to a small increase in line with annual Institute fee pricing reviews. This qualification may have prerequisites, co-requisite or bridging units from lower or higher level qualifications. For further clarification please seek advice from the Institute.
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    Units of Competency

    BSBMKG606B
    Manage international marketing programs
    50 hr
    BSBCOM603B
    Plan and establish compliance management systems
    50 hr
    This unit describes the performance outcomes, skills and knowledge required to plan and establish appropriate compliance program/management systems which enable an organisation to fulfil its obligations and responsibilities under applicable compliance requirements. The unit has been designed to be consistent with AS 3806:2006 Compliance programs. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
    BSBMKG609A
    Develop a marketing plan
    50 hr
    This unit describes the performance outcomes, skills and knowledge required to research, develop and present a marketing plan for an organisation. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
    BSBMGT617A
    Develop and implement a business plan
    60 hr
    BSBMKG603B
    Manage the marketing process
    50 hr
    BSBMKG607B
    Manage market research
    50 hr
    BSBMKG608A
    Develop organisational marketing objectives
    60 hr
    PSPGOV602B
    Establish and maintain strategic networks
    40 hr
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