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Diploma of Business (Marketing)

National Code: BSB50701
Centre: Management and Small Business
Location: Elgar Campus
Enquiries: 1300 BOX HILL (1300 269 445)
Email: courseinfo@bhtafe.edu.au
Study Area: Marketing and Public Relations


Jump to: Units of Competency |

What does this course involve?

Looking to start or develop your career assisting marketing or product managers in small to medium sized organisations? This practical course will give you important skills in developing marketing communications plans, implementing projects and evaluating promotional opportunities.

Choose from a range of specialist electives such as promoting products and services, preparing financial reports or establishing business networks.

You can also choose electives in managing effective workplace relationships, providing quality customer service or recruiting the right people for the job.

What employment opportunities will I have?

This course may provide you with entry-level employment opportunities in marketing.


As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on 1300 BOX HILL (1300 269 445).

Accreditation

Nationally Recognised

What further study options will I have?

You may be eligible to apply for the Advanced Diploma of Business (Marketing).

Can I apply?

  • You must have successfully completed Year 12 of education, or equivalent or qualify as a mature age applicant
  • You should have work experience in management and or marketing, demonstrating competency in the underpinning knowledge of Marketing

How do I apply?

Direct Entry - Rolling enrolments

If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

How will I be selected for this course?

  • Individual Interview

Length of course

Part time 1 year (2 evenings per week 6-9pm)
Part time 2 years (1 evening per week 6-9pm)

Where will I study?

Elgar Campus

What costs and other fees should I expect?

Both Self Funded $AUD (contact the Institute) and Government Funded.
Places in this course may be available using either government funding or student funding. Contact the Institute for further information about the fees and charges associated with this course.

How will I be assessed?

  • Oral presentation
  • Written assessment
  • Project work

Will my previous experience or study count?

Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.

Units of Competency

Core Units

BSBMKG503A Develop a marketing communications plan 50 hr
BSBMKG502A Establish & adjust the marketing mix 80 hr
BSBMKG501A Evaluate marketing opportunities 80 hr
BSBMKG504A Implement a marketing solution 60 hr
BSBMKG505A Review marketing performance 40 hr

Electives

BSB50401 Market services and concepts to internal customers 60 hr
BSBCMN403A Establish business networks 50 hr
BSBCMN405A Analyse and present research information 40 hr
BSBCMN408A Report on financial activity 30 hr
BSBCMN409A Promote products and services 20 hr
BSBCMN410A Coordinate implementation of customer service strategies 40 hr
BSBCMN416A Identify risk and apply risk management processes 50 hr
BSBCMN419A Manage projects 60 hr
BSBFLM501B Manage personal work priorities and professional development 60 hr
BSBFLM503B Manage effective workplace relationships 60 hr
BSBFLM505B Manage operational plan 60 hr
BSBFLM507A Manage quality customer service 60 hr
BSBFLM509B Facilitate continuous improvement 60 hr
BSBFLM510B Facilitate and capitalise on change and innovation 60 hr
BSBFLM511B Develop a workplace learning environment 60 hr
BSBFLM512A Ensure team effectiveness 60 hr
BSBFLM514A Manage people 60 hr
BSBHR402A Recruit and select personnel 40 hr
BSBMGT502A Manage people performance
BSBMGT504A Manage budgets and financial plans 60 hr
BSBMGT505A Ensure a safe workplace 60 hr
BSBMGT506A Recruit, select and induct staff 30 hr
BSBMKG406A Build client relationships 50 hr
BSBSBM403A Promote the business 50 hr
BSBSBM405A Monitor and manage business operations 50 hr

See Also



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