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Advanced Diploma of Business (Marketing)

National Code: BSB60601
Centre: Off Campus
Location: Off campus
Enquiries: 1300 BOX HILL (1300 269 445)
Email: courseinfo@bhtafe.edu.au
Study Area: Marketing and Public Relations


Jump to: Units of Competency |

What does this course involve?

As you read this information, please note the course is going to be re-accredited. There will be minor changes to the information provided here.

This course will provide you with advanced knowledge of marketing principles and techniques so you can work in a variety of marketing roles.

You will learn how to develop marketing strategies and plans, manage marketing processes and oversee international marketing programs.

You can choose to study electives in contributing to the development of strategic plans or creating business plans.

What employment opportunities will I have?

This course may provide you with employment opportunities as a:

  • marketing assistant
  • marketing clerk
  • market research project manager
  • customer service manager.


As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on 1300 BOX HILL (1300 269 445).

Accreditation

Nationally Recognised

What further study options will I have?

Successful completion of this course enables you to apply for more advanced courses at other higher educational organisations and possibly receive credit for studies already undertaken.

Can I apply?

  • You must have successfully completed Year 12, or have one years relevant industry experience
  • You must also demonstrate competency in the underpinning knowledge required for this course which is found in the Diploma of Business (Marketing)
  • You must possess the motivation and enthusiasm to complete this course of study
  • You must demonstrate an ability to collect, analyse and organise information and correspond effectively
  • You must demonstrate a genuine interest in becoming a marketing professional

How do I apply?

  • Direct Entry - Rolling enrolments
  • If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

    How will I be selected for this course?

    • No Selection Process Required

    Length of course

    The time taken to complete this course will vary depending on the individual input.

    Where will I study?

    Off campus

    What costs and other fees should I expect?

    Government Funded
    This course attracts Victorian Government funding. For information about Fees and Charges please click here. This qualification may also be provided on a fee for service basis to industry, interstate or international students.

    Click here to learn about scholarships that may be relevant to this course.

    How will I be assessed?

    • Written assessment

    Will my previous experience or study count?

    Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.


    All fees quoted are the 2009 calendar year indicative fees and are correct at the time of print. In subsequent calendar years, fees may be subject to a small increase in line with annual Institute fee pricing reviews. This qualification may have prerequisites, co-requisite or bridging units from lower or higher level qualifications. For further clarification please seek advice from the Institute.

    Units of Competency

    Core Units

    BSBMKG601A Develop marketing strategies 50 hr
    BSBMKG602A Develop a marketing plan 60 hr
    BSBMKG603A Manage the marketing process 60 hr
    BSBMKG604A Develop and manage direct marketing process 50 hr
    BSBMKG606A Manage international marketing programs 60 hr

    Elective Units

    BSBMGT601A Contribute to strategic direction 60 hr
    BSBMGT602A Contribute to the development and implementation of strategic plans 60 hr
    BSBMGT603A Review and develop business plans 60 hr

    Enquire about this course