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Diploma of Business (Marketing)

National Code: BSB50701
Centre: Off Campus
Location: Off campus
Enquiries: 1300 BOX HILL (1300 269 445)
Email: courseinfo@bhtafe.edu.au
Study Area: Marketing and Public Relations


Jump to: Units of Competency |

What does this course involve?

As you read this information, please note that this course is going to be re-accredited in the coming future. There will be minor changes to the course information provided here.

This course will provide you with the essential skills and knowledge to help you start your career in marketing.

You’ll learn how to evaluate marketing opportunities, develop a marketing communications plan and implement a marketing solution and review marketing performance.

You can choose from a range of electives to enhance your marketing skills, such as leading a sales team and prepare and manage budgets and financial plans.

What employment opportunities will I have?

This course may provide you with employment opportunities in marketing, working for small to large organisations.

The Institute’s Employment Service can provide advice on gaining employment in this field.


As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on
1300 BOX HILL (1300 269 445).

Accreditation

Nationally Recognised

What further study options will I have?

You may wish to progress into the Advanced Diploma of Business (Marketing).

Can I apply?

  • You must have successfully completed Certificate IV in Business Marketing or equivalent
  • You must possess the motivation and enthusiasm to complete this course of study
  • You must demonstrate an ability to collect, analyse and organise information and correspond effectively
  • You must demonstrate a genuine interest in working in marketing

How do I apply?

  • Direct Entry - Rolling enrolments
  • If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

    How will I be selected for this course?

    • No Selection Process Required

    Length of course

    The time taken to complete this course will vary depending on the individual input.

    Where will I study?

    Off campus

    What costs and other fees should I expect?

    Government Funded
    This course attracts Victorian Government funding. For information about Fees and Charges please click here. This qualification may also be provided on a fee for service basis to industry, interstate or international students.

    How will I be assessed?

    • Written assessment

    Will my previous experience or study count?

    Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.

    Units of Competency

    Core Modules

    BSBMKG501A Evaluate marketing opportunities 60 hr
    BSBMKG502A Establish and adjust the marketing mix 60 hr
    BSBMKG504A Implement a marketing solution 50 hr
    BSBMKG505A Review marketing performance 50 hr
    BSBMKG503A Develop a marketing communications plan 50 hr

    Electives

    BSBSLS401A Lead a sales team 60 hr
    BSBMGT505A Ensure a safe workplace 60 hr
    BSBMGT503A Prepare budgets and financial plans 60 hr
    BSBMGT504A Manage budgets and financial plans 60 hr

    Enquire about this course