Duration
1 year
including Certificate IV in Business (Marketing)
Intake dates
January
What does this course involve?
As you read this information, please note that this course is going to be re-accredited in the coming future. There will be minor changes to the course information provided here.
If you want to further your career in marketing, this course gives you the advanced skills and knowledge required.
You will learn specific principles of marketing philosophies and develop advanced skills and techniques used by professional marketing practitioners in a competitive business environment.
You will learn advanced skills, such as developing marketing strategies and marketing plans, managing the marketing process and customer focus, direct and international marketing, building online customer loyalty and developing a marketing and communications plan.
Entrance requirements
Australian Year 12 or equivalent with a pass. Relevant senior employment experience in industry will be considered.
English Language Proficiency
A minimum IELTS overall score of 5.5 (Academic).
A minimum TOEFL score of 530 for paper examination; 179 for computer based and 71 for Internet based.
Special admission requirements
None.
Cost
Aus $9,500 per year
plus amenities and materials fees.
What employment opportunities will I have?
This course leads to jobs such as:
- Marketing assistant
- Marketing clerk
- Market research - project manager
- Customer service manager
As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on
1300 BOX HILL (1300 269 445).
What further study options will I have?
You will be able to apply for other courses at a more advanced level at other institutions and possibly receive credit for studies already undertaken.
Accreditation
Nationally Recognised
Course Structure
The Advanced Diploma of Business (Marketing) is the second and final stage in the Advanced Diploma of Business (Marketing) pathway. The content for this stage is detailed in the Units of Competency section below. For content of stage 1 please refer to information for Certificate IV in Business (Marketing).
Note:
The workplace component of this course is currently under review by the Victorian regulatory authority and there may be changes to its current form in 2008. All Victorian TAFE Institutes will be required to comply with any regulatory changes.
