What does this course involve?
As you read this information, please note the course is going to be re-accredited. There will be minor changes to the information provided here.
If you want to further your career in marketing, this course gives you the advanced skills and knowledge required.
You will learn specific principles of marketing philosophies and develop advanced skills and techniques used by professional marketing practitioners in a competitive business environment.
You will learn advanced skills, such as developing marketing strategies and marketing plans, managing the marketing process and customer focus, direct and international marketing, building online customer loyalty and developing a marketing and communications plan.
This course is also available to international students.
What employment opportunities will I have?
This course leads to jobs such as:
- Marketing assistant
- Marketing clerk
- Market research - project manager
- Customer service manager
As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on 1300 BOX HILL (1300 269 445).
Accreditation
Nationally Recognised
What further study options will I have?
You will be able to apply for other courses at a more advanced level at other institutions and possibly receive credit for studies already undertaken.
Can I apply?
- You must have successfully completed VCE (Year 12) or it's equivalent, or be mature age
- You must be able to demonstrate an underpinning knowledge in the field of Marketing
How do I apply?
- To apply for a full time position in this course you must use the Victorian Tertiary Admissions Centre (VTAC) process. Details of the VTAC application process are at www.vtac.edu.au and in the VTAC Guide, which is available from leading newsagents and libraries from August. If the Institute still has vacancies after the VTAC places have been offered, you will be able to apply directly to the Institute.
- To apply for a part time place (or off campus place if applicable) in this course, you will need to contact the Institute directly.
If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).
How will I be selected for this course?
- Individual Interview
- Assessment of Application (VTAC)
Length of course
Full time 6 months
Where will I study?
Elgar Campus
What costs and other fees should I expect?
Both Self Funded $AUD 875.80 and Government Funded.
Places in this course may be available using either government funding or student funding. Contact the Institute for further information about the fees and charges associated with this course.
Click here to learn about scholarships that may be relevant to this course.
How will I be assessed?
- Written assessment
- Practical assessment
- Project work
- Examination or testing
Will my previous experience or study count?
Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.
All fees quoted are the 2009 calendar year indicative fees and are correct at the time of print. In subsequent calendar years, fees may be subject to a small increase in line with annual Institute fee pricing reviews. This qualification may have prerequisites, co-requisite or bridging units from lower or higher level qualifications. For further clarification please seek advice from the Institute.