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Certificate IV in Business (Marketing)

National Code: BSB40701
Centre: Business Programs
Location: Elgar Campus
Enquiries: +61 3 9286 9425
Email: international@bhtafe.edu.au
Study Area: Marketing and Public Relations


Jump to: Units of Competency |

Duration

1/2 year

Intake dates

January

What does this course involve?

In this course you learn the core principles of marketing philosophy and the basics of business. You develop the essential skills and techniques employed by marketing practitioners in today's competitive environment.
This course is available as a Traineeship.

Entrance requirements

Australian Year 12 or equivalent with a pass. Relevant senior employment experience in industry will be considered.

English Language Proficiency

A minimum IELTS overall score of 5.5 (Academic).
A minimum TOEFL score of 530 for paper examination; 179 for computer based and 71 for Internet based.

Special admission requirements

None.

Cost

Aus $4750
plus amenities and materials fees.

What employment opportunities will I have?

This course leads to work as a:

  • Marketing assistant
  • Marketing clerk
  • Market research assistant
  • Customer service clerk
  • Sales representative
  • Sales clerk


As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on
1300 BOX HILL (1300 269 445).

What further study options will I have?

After successful completion of this course you may wish to further your study in the Advanced Diploma of Business (Marketing).

Accreditation

Nationally Recognised

Course Structure

Certificate IV in Business (Marketing) is the first stage of the pathway to the Advanced Diploma of Business (Marketing). For course content for this stage, please refer to the Units of Competency section below.

Note:
The workplace component of this course is currently under review by the Victorian regulatory authority and there may be changes to its current form in 2008. All Victorian TAFE Institutes will be required to comply with any regulatory changes.

Units of Competency

Competencies

BSBMKG401A Profile the market 50 hr
BSBMKG402A Analyse consumer behaviour for specific markets 50 hr
BSBMKG403A Analyse market data 50 hr
BSBMKG408A Conduct market research 60 hr
BSBMKG407A Make a presentation 30 hr
BSBMKG406A Build client relationships 50 hr
BSBMKG501A Evaluate marketing opportunities 50 hr
BSBMKG502A Establish & adjust the marketing mix 50 hr
BSBCMN409A Promote products and services 20 hr
BSBCMN408A Report on financial activity 30 hr
BSBCMN411A Monitor a safe workplace 40 hr



General Information
for
International Students

Enquire about this course


Box Hill Institute of TAFE, 465 Elgar Road, Melbourne, Victoria
Postal Address: Private Bag 2014, Box Hill 3128, Australia
Phone: +61 3 9286 9222     Fax: +61 3 9286 9438
ABN: 76 268 630 462     CRICOS Provider No. 02411J

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Page: 96314     URL: http://www.bhtafe.edu.au/Courses/BSP78intl.htm

Last published: 24 July 2008