Advanced Diploma of Business (Public Relations)

Duration

2 years

Intake dates

January

What does this course involve?

As you read this information, please note that this course is going to be re-accredited in the coming future. There will be significant changes to the course information provided here.

If you have relevant industry experience and wish to advance your career in public relations to roles such as media officer, event coordinator, community development officer or public affairs officer, this course covers the required skills and knowledge.

You will learn the techniques employed in media and marketing communications plans and campaigns, crisis and issues management, fundraising, government lobbying and leading others. You will cover such areas as strategic public relations writing, risk management strategy, securing financial resources, research and analysis applying government systems and ensuring team effectiveness.

There is a strong emphasis on the use of hands-on projects to develop the skills needed to work in the Public Relations industry.

Entrance requirements

Australian Year 12 or equivalent with a pass. Relevant senior employment experience in industry will be considered.

English Language Proficiency

A minimum IELTS overall score of 5.5 (Academic).
A minimum TOEFL score of 530 for paper examination; 179 for computer based and 71 for Internet based.

Special admission requirements

None.

Cost

Aus $9,500 per year
plus amenities and materials fees.

What employment opportunities will I have?

This qualification together with relevant industrial experience allows you to seek positions such as:

Media officer

Event coordinator

Marketing assistant

Fundraising officer

Public affairs officer

As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on
1300 BOX HILL (1300 269 445).

What further study options will I have?

You can apply for similar courses at a more advanced level at other institutions or universities and may receive credit for studies already undertaken.

Accreditation

Nationally Recognised

Course Structure

The Advanced Diploma of Business (Public Relations) is the final year of the two year program. The content for this year is detailed in the Units of Competency section below. For content of the first year please refer to the information for Certificate IV in Business (Public Relations)

Note:
The workplace component of this course is currently under review by the Victorian regulatory authority and there may be changes to its current form in 2008. All Victorian TAFE Institutes will be required to comply with any regulatory changes.