Advanced Diploma of Business (Public Relations)

What does this course involve?

As you read this information, please note that this course is going to be re-accredited in the coming future. There will be significant changes to the course information provided here.

If you have relevant industry experience and wish to advance your career in public relations to roles such as media officer, event coordinator, community development officer or public affairs officer, this course covers the required skills and knowledge.

You will learn the techniques employed in media and marketing communications plans and campaigns, crisis and issues management, fundraising, government lobbying and leading others. You will cover such areas as strategic public relations writing, risk management strategy, securing financial resources, research and analysis applying government systems and ensuring team effectiveness.

There is a strong emphasis on the use of hands-on projects to develop the skills needed to work in the Public Relations industry.

This course is also available to international students.

What employment opportunities will I have?

This qualification together with relevant industrial experience allows you to seek positions such as:

Media officer

Event coordinator

Marketing assistant

Fundraising officer

Public affairs officer

As a student, the Institute’s Employment Service is your first port of call for advice on gaining employment in this field, and can be contacted on
1300 BOX HILL (1300 269 445).

Accreditation

Nationally Recognised

What further study options will I have?

You can apply for similar courses at a more advanced level at other institutions or universities and may receive credit for studies already undertaken.

Can I apply?

• You must have satisfactorily completed Certificate IV in Business (Public Relations), have equivalent workplace experience, or be mature age

How do I apply?

• To apply for a full time position in this course you must use the Victorian Tertiary Admissions Centre (VTAC) process. Details of the VTAC application process are at www.vtac.edu.au and in the VTAC Guide, which is available from leading newsagents and libraries from August. If the Institute still has vacancies after the VTAC places have been offered, you will be able to apply directly to the Institute.

• To apply for a part time place (or off campus place if applicable) in this course, you will need to contact the Institute directly.

If you have any queries, please contact the Institute on 1300 BOX HILL (1300 269 445).

How will I be selected for this course?

• Assessment of Application (VTAC)

Length of course

Full time 1 year
Part time 2 years

Where will I study?

Elgar Campus

What costs and other fees should I expect?

Both Self Funded $AUD 1220.00 and Government Funded.
Places in this course may be available using either government funding or student funding. Contact the Institute for further information about the fees and charges associated with this course.

Click here to learn about scholarships that may be relevant to this course.

How will I be assessed?

• Oral presentation
• Written assessment
• Practical assessment
• Project work
• Examination or testing

Will my previous experience or study count?

Recognition of Prior Learning (RPL) or Recognition of Current Competencies (RCC) takes into account the knowledge and skills you’ve already gained through your previous education and work. This may be through formal or informal training, paid or unpaid work experience, and can earn you credit if relevant to your chosen course.